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4 from 10

A newsletter from dyjaho

Welcome to 4 from 10, a monthly newsletter by your marketing maestros at dyjaho with a focus on growing brands.

Thank you for being here!

Each month we'll choose four things that we think you might find interesting or worth a quick read. We hope you enjoy them.

1. One thing we thought...



Businesses across Ireland and the globe have been forced to close their doors in an attempt to promote social distancing and curtail the spread of the COVID-19.

But closed doors don’t have to mean a closed business. Many brands have had to find new ways to conduct their trade, adapting products and delivery methods along the way. Transitioning from traditional bricks and mortar to online and digital has proved a popular and successful tactic. 

On average, online retailers in Ireland are experiencing a 400% growth in online sales compared to last year. Restaurants, personal trainers, musicians and retailers are a few examples of industries that have gone digital and now offer click-and-collect, delivery or an online service provision. 

If you are thinking about capitalising on this opportunity and introducing e-commerce or online services to your business, here are the top things you need to consider for a successful launch.

Read More

2. One thing we learned...




It’s a running joke in our office that Alexa has selective hearing — she responds when, and to whom, she likes. But this does beg the question...is Alexa always listening to you?

Last week, the PRII Digest gave an interesting update on some advice shared by the Data Protection Commissioner related to privacy and smart speakers. The PRII reported that the Revenue Commissioners recently asked staff to avoid discussing confidential information within earshot of their smart speakers. Whilst the OECD have stated that there is no evidence of electronic eavesdropping, the advice suggests that smart speakers could pose a potential security risk. 

The way we interact with our devices has changed significantly since their inception, as has the way we share our data with companies. Perhaps it’s time we think seriously about our understanding of privacy in an increasingly digital world?

3. One thing we did...



"Should we stay open or close our doors?"
"Do we take a government loan?"

Every business owner has asked themselves these questions in the last months. With Government constantly updating with new supports, it can be overwhelming and confusing to know which solutions would be best for the business, customers and employees.

Our client MC2 wanted to help corporate clients and owner-managed businesses navigate and manage the financial effects of the pandemic on their businesses. So we were tasked in creating a new product offering to best meet their need and help get the message out through digital and traditional PR.

We packaged their existing expertise and services into a uniquely branded bundle called Chrysalis Corporate Planning, which would expertly address the financial concerns and questions of trading companies through clear and actionable advice.

We chose the image of the chrysalis to represent the act of protecting a business from present forces in order to emerge stronger in the future in a position of financial health and strength. The campaign's launch included a branded "switch-over" on social media channels and email communications, landing an article in the Irish Examiner, and a comprehensive marcoms plan.

4. One thing we loved...

While working from home, we’ve kept a virtual eye on our city. There are plenty of things to love about Cork, but two things really caught our attention.

This month, we’re delighted to see plans moving forward for the pedestrianisation of Princes Street, which is home to one of our clients, Clancy’s Cork, who recently reopened following a major refurbishment.

The traders and restaurateurs of Princes Street are joining together to propose outdoor seating areas along the street. The plan will transform the area into a people-friendly space and will allow the businesses of Princes Street to safely accommodate customers within social-distancing guidelines. If successful, this could be a brilliant blueprint for other city streets. 

#LoveCork
The second thing we wanted to note lies at the opposite end of Oliver Plunkett Street. As buildings were starting to shut their doors in March, the Market Lane Group along with Bite Design and Signrite installed the eye-catching #LoveCork vinyls in their windows.

What started out as showing a little love for our favourite city has grown into a fantastic display of solidarity and community spirit as other businesses displayed the design, too. If you would like to get involved as well, visit bitedesign.com/love-cork to find out more. 

Need help? We offer smart and creative solutions to help your brand connect with your customers. Let us know if we can support you in any way.

Be safe and look after each other.

dyjaho
Stay in touch with us at:
Facebook
Twitter
LinkedIn
Website
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4 from 10

A newsletter from dyjaho

Welcome to 4 from 10, a monthly newsletter by your marketing maestros at dyjaho with a focus on growing brands.

Thank you for being here!

Each month we'll choose just four things that we think you might find interesting or worth a quick read. We hope you enjoy them as much as we enjoyed bringing them to you.

1. One thing we thought...

Professional working at desk on laptop computer
It’s hard not to think of anything but the ongoing COVID-19 situation. The streets are deserted. There’s an eerie quiet around the city. That's why it’s more important than ever that we continue to support one another

In our recent blog post, we discuss the impact of self-isolation and remote-work on agency life, and how we’re facing these challenges head-on here at dyjaho. 

Keeping your team engaged will help maintain productivity. Strong communication is crucial with scattered teams. So we’ve cherry-picked the best tools and tips to keep you on task in your new WFH routine. 

Read the Blog Post

2. One thing we learned...




COVID-19 is undoubtedly affecting our daily habits, from how we work to what we do in downtime (Pictionary over Zoom, anyone?). Over the next months, many people will analyze all types of data to understand how this pandemic affected our economy and society.

Insights recently released a report on consumer behaviour and economic trends across the world attributed to COVID-19. Some notable findings include:
  • The number of app downloads increased for games, social media, video streaming, and delivery services, with games jumping the most by 35% on last year;

  • China's number of "good quality air days" increased by 21.5% in February;

  • The World Health Organization joined TikTok (a short-form video app) last month and already has over 610.4K followers and 3.7 million likes;

  • Morrisons (UK) changed its core messaging to reflect how the company sees its new way of doing things as "more than [their] job" and part of “feeding the nation”.
In the short-term, social distancing and self-isolation have accelerated consumer's online buying habits as people are forced to rely on online services for everyday needs. In the long-term, this could mean a permanent shift in the behaviour of previous online and digital sceptics.

As more consumers get used to looking for their favourite businesses online, now is the time to develop an e-commerce strategy and digital presence.
 

3. One thing we did...



From social media posts, web banners (seen above), and e-newsletter blasts, we’ve been busy helping our clients manage communications in the wake of the spread of COVID-19. 

In the midst of a crisis, it's crucial to keep lines of communication open. Even if you don't hold all the answers, being honest and direct will go a long way in continuing to build and strengthen relationships. Here are a few tips to communicating at times like this:

  • Respond...don’t react.
    In the wake of a crisis, it’s tempting to “get ahead of it” by reacting immediately, but often this can backfire due to missing information or hastily thrown together remarks. Take a moment to respond thoughtfully but swiftly.
     
  • Put your audience first.
    Don’t make the statement all about you. Express empathy and address the thoughts, feelings, and needs of your audience whether customer, client, or stakeholder. What do they need to know? What will you do for them? How can you be seen to support them during this time?

  • Adapt messaging to platforms.
    A tweet will look very different from a blog post or an email. An e-newsletter works great for an initial announcement but is less helpful for frequent updates. Social media platforms are good places for ongoing updates. Consider your audience habits and the purpose of the message when choosing where to distribute information. 
     
  • Prepare in advance.
    Great writing takes time. So preparing “holding statements” or snippets of statements in advance can reduce the reaction time for future crises. These statements provide consistency in messaging while allowing room to tailor content to a specific situation. 

4. One thing we loved...

 

Closing your doors doesn't mean you have to close off your brand or purpose — let your company values shine! Many businesses have adopted creative ways online to provide a community service, promote positivity, and encourage social distancing. Here are a few standouts we admired:

  • Using #CreateDontContanimate, RTE is collaborating with music artists to provide daily challenges through their Instagram campaign targeting young followers to channel pent-up energy into creating something.

  • Cork fruit and veg supplier All Fresh appealed to restaurants and cafes via social media to donate excess fresh fruit and veg to charities like Cork Penny Dinners. 

  • Feed the Heroes created a crowdfunding campaign on GoFundMe to deliver meals to the real heroes during this pandemic—our hospital staff. Through digital donations, supporters have shown immense gratitude for hospital staff and raised over €354,000.

So don't be afraid to put your brand out there.

In the food business? Brainstorm new ways to share a facet of your business like healthy meal recipes or live cooking demonstrations on social media for kids.

Keen on supporting the community? Search through hashtags like #COVID19Ireland to find a local charity or business in need and help spread the word.

Have young kids at home with you? Connect with other parents and share on social what activities are keeping them occupied. 

Keep it human. Keep the conversation going. It all helps in getting through this together. 

Need help? We continue to support our clients to navigate through this difficult time. Let us know if we can help you in any way.

Be safe and look after each other.

dyjaho
Stay in touch with us at:
Facebook
Twitter
LinkedIn
Website


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