Nailing it – six tips for the perfect PR photography

Once upon a PR time, getting that prominent position in print was the Holy Grail for every communications campaign. In today’s digital age, the advent of tools like omni-channel assets, micro-targeted campaigns and influencer marketing may have dulled the shine of print somewhat, but the visual impact of landing your PR photography in a high-profile position – front page, above the fold, national broadsheet – is still valued by every business, large or small. The right picture(s) can make the difference between blanket media coverage for your company’s news release, or facing a stream of polite-but-firms on your followup calls.

However given the torrent of images gushing into picture editors’ inboxes on a daily basis, how do you make your PR photography stand out from the crowd? If the right picture can make or break your campaign, how do you make sure you get the right picture in the bag?

Over the course of many years commissioning and executing PR campaigns for clients of all shapes and sizes, here at dyjaho we’ve learned a thing or two about what goes into a successful shoot. Whether you are handling communications for your company or looking for the right agency, we thought we’d share six tips we’ve learned along the way.

Contact us today to learn more.