Nailing it – six tips for the perfect PR photography
Once upon a PR time, getting that prominent position in print was the Holy Grail for every communications campaign. In today’s digital age, the advent of tools like omni-channel assets, micro-targeted campaigns and influencer marketing may have dulled the shine of print somewhat, but the visual impact of landing your PR photography in a high-profile position – front page, above the fold, national broadsheet – is still valued by every business, large or small.
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