We’ve been wondering the last months: will COVID-19 be the end of the traditional bricks and mortar era of business as there is a shift towards e-commerce? Not a new idea, of course, but a persistent one nonetheless. In the short term, yes — due to the social distancing measures that have forced business closures. For the longer term, while it may not exactly be the end, the norm will change radically. Requirements for face masks, PPE, social distancing and occupancy limitations will affect how we interact within establishments — changing the way we socialise, do business, go about our shopping
Once upon a PR time, getting that prominent position in print was the Holy Grail for every communications campaign. In today’s digital age, the advent of tools like omni-channel assets, micro-targeted campaigns and influencer marketing may have dulled the shine of print somewhat, but the visual impact of landing your PR photography in a high-profile position – front page, above the fold, national broadsheet – is still valued by every business, large or small.