Address: Unit 25, Penrose Wharf, Penrose Quay, Cork
T23 WK18
Tel: 021 2390600
Email: hello@dyjaho.ie

marketing agency Tag

We’ve been wondering the last months: will COVID-19 be the end of the traditional bricks and mortar era of business as there is a shift towards e-commerce? Not a new idea, of course, but a persistent one nonetheless. In the short term, yes — due to the social distancing measures that have forced business closures. For the longer term, while it may not exactly be the end, the norm will change radically. Requirements for face masks, PPE, social distancing and occupancy limitations will affect how we interact within establishments — changing the way we socialise, do business, go about our shopping

Once upon a PR time, getting that prominent position in print was the Holy Grail for every communications campaign. In today’s digital age, the advent of tools like omni-channel assets, micro-targeted campaigns and influencer marketing may have dulled the shine of print somewhat, but the visual impact of landing your PR photography in a high-profile position – front page, above the fold, national broadsheet – is still valued by every business, large or small.

The same story told over and over? Connecting the dots between A Star is Born, the #WeAreCork place brand project and the challenge of creative originality in art and branding alike. THERE’S a line in A Star is Born, Bradley Cooper’s $100m-grossing musical melodrama, that should strike a chord with anyone engaged in creative endeavours – from musicians to filmmakers, copywriters to creative designers, and all in between. It’s a line delivered by a grizzled Sam Elliott as Bobby, the surly and long-suffering older brother of Jackson Mane (Cooper), an arena-famous country rock star ravaged first by childhood trauma and second by subsequent decades of substance abuse. “Music

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