The same story told over and over? Connecting the dots between A Star is Born, the #WeAreCork place brand project and the challenge of creative originality in art and branding alike. THERE’S a line in A Star is Born, Bradley Cooper’s $100m-grossing musical melodrama, that should strike a chord with anyone engaged in creative endeavours – from musicians to filmmakers, copywriters to creative designers, and all in between. It’s a line delivered by a grizzled Sam Elliott as Bobby, the surly and long-suffering older brother of Jackson Mane (Cooper), an arena-famous country rock star ravaged first by childhood trauma and second by subsequent decades of substance abuse. “Music