Is this the end of ‘Bricks and Mortar’?
We’ve been wondering the last months: will COVID-19 be the end of the traditional bricks and mortar era of business as there is a shift towards e-commerce? Not a new idea, of course, but a persistent one nonetheless. In the short term, yes — due to the social distancing measures that have forced business closures. For the longer term, while it may not exactly be the end, the norm will change radically. Requirements for face masks, PPE, social distancing and occupancy limitations will affect how we interact within establishments — changing the way we socialise, do business, go about our shopping
20/20 VISION FOR 2020
We are all more than familiar with the term ‘20/20 vision’, defined as the clarity or sharpness of vision measured at a distance of 20 feet. Here at strategic marketing communications agency, dyjaho, after a restorative Christmas break spent with family and friends, we spent the first working days of 2020 engaged in focused, team-wide planning and reflection, asking ourselves three key questions and mapping out the journey to our objectives: What do we want from the year ahead? What can we learn from the year gone by? What process, systems, skills and people do we need to have in place to bring our plans
Lady Gaga, We Are Cork and the crisis of originality
The same story told over and over? Connecting the dots between A Star is Born, the #WeAreCork place brand project and the challenge of creative originality in art and branding alike. THERE’S a line in A Star is Born, Bradley Cooper’s $100m-grossing musical melodrama, that should strike a chord with anyone engaged in creative endeavours – from musicians to filmmakers, copywriters to creative designers, and all in between. It’s a line delivered by a grizzled Sam Elliott as Bobby, the surly and long-suffering older brother of Jackson Mane (Cooper), an arena-famous country rock star ravaged first by childhood trauma and second by subsequent decades of substance abuse. “Music