Why email isn’t dead and how to make it work for your business
‘Email is dying!’ ‘Millenials have killed email!’ Since the popularity takeover of social media, suspicions have been cast over how long email would last. Some cried that it would be obsolete by the start of this decade. We beg to differ.
Who doesn’t enjoy receiving a handwritten letter in the post? A personalised email is no different and is still one of the most direct, cheapest ways to reach your customer.
Email marketing can be an excellent tool in your business’ arsenal to engage with customers. In fact, it is ranked as one of the most effective digital marketing techniques. A well-executed campaign can convert a potential customer into a buyer and encourage repeat purchases and loyalty from first-time buyers.
With journey maps triggered by the customers’ behaviour, to scheduled publication times, email marketing platforms like Mailchimp, Get Response and Hubspot can ensure you reach your customers when it’s most helpful for THEM.
Contact us today to learn how we can build effective email marketing campaigns that convert.