The remote office – the future of agency life?
Many of you reading this will be doing so from your remote office or home office, joining millions who have implemented a work-from-home (WFH) as part of the collective effort to limit the spread of COVID-19. Many teams will find it difficult to migrate their ‘on-site’ workplace ‘off-site’. And while these measures may seem overwhelming and a challenge, this doesn’t mean that productivity and quality have to suffer. Remote work has been steadily increasing in popularity over the past few years, but many businesses have not been prepared to make the leap – fearing fearing drops in productivity and disconnect with
Nailing it – six tips for the perfect PR photography
Once upon a PR time, getting that prominent position in print was the Holy Grail for every communications campaign. In today’s digital age, the advent of tools like omni-channel assets, micro-targeted campaigns and influencer marketing may have dulled the shine of print somewhat, but the visual impact of landing your PR photography in a high-profile position – front page, above the fold, national broadsheet – is still valued by every business, large or small.
20/20 VISION FOR 2020
We are all more than familiar with the term ‘20/20 vision’, defined as the clarity or sharpness of vision measured at a distance of 20 feet. Here at strategic marketing communications agency, dyjaho, after a restorative Christmas break spent with family and friends, we spent the first working days of 2020 engaged in focused, team-wide planning and reflection, asking ourselves three key questions and mapping out the journey to our objectives: What do we want from the year ahead? What can we learn from the year gone by? What process, systems, skills and people do we need to have in place to bring our plans
Lady Gaga, We Are Cork and the crisis of originality
The same story told over and over? Connecting the dots between A Star is Born, the #WeAreCork place brand project and the challenge of creative originality in art and branding alike. THERE’S a line in A Star is Born, Bradley Cooper’s $100m-grossing musical melodrama, that should strike a chord with anyone engaged in creative endeavours – from musicians to filmmakers, copywriters to creative designers, and all in between. It’s a line delivered by a grizzled Sam Elliott as Bobby, the surly and long-suffering older brother of Jackson Mane (Cooper), an arena-famous country rock star ravaged first by childhood trauma and second by subsequent decades of substance abuse. “Music